This article explains how online marketing can save business from pandemic.
It’s been almost two years since we are locked up in this COVID pandemic. We don’t know when this is going to end, but we know this is not going to end anytime soon. Everyone is struggling in these difficult times. Some lost lives and loved ones. So many lost jobs because of business shut down.
Running a business in these times is harder than ever. Because of continuous and repeated lockdowns, large-scale businesses are struggling to survive, think of small and medium scale businesses. They are shutting down or struggling to save their business. But companies having an online presence or online marketing teams can beat this situation because they are marketing and selling the products online. Even though this pandemic affected them also they can save their business by online marketing.
For example, sellers on Amazon are selling products during the lockdown, and other businesses having online stores can make sales. Even though their supply chain is affected, they are not shut down completely. There may be delivery delays.
In this internet world, most people have access to the internet, and they are accessing the whole world through smartphones. Having an online business means you can reach more buyers and can make local businesses global.
Now, you know the importance of having online marketing or presence in the internet world. But to make this possible you need a good marketer who can help you achieve the results you wanted. But this is not going to happen overnight. It takes some time, and the result lasts a long time. You can create an online presence and use different strategies to attract potential buyers.
In the beginning, you can create a website/online store and social media accounts of your business to start creating brand awareness through active social media and community management and to attract traffic to your site. This gives the audience reach to get started. Then you can hire a Search Engine Optimization expert to optimize your site to get traffic organically. This takes 6 months to 1 year to give good results. You don’t know how much traffic you would get when you reach the first page of google. It’s massive.
In the meanwhile, you can run paid advertising campaigns to get traffic quickly. It is way cheaper compared to traditional advertising mediums like newspapers and TV. You will easily get a return on investment if the campaign is effective. And alongside you should do content marketing and video marketing to reach more customers. It is a free way of getting traffic.
Content marketing means writing a blog about the topic your customers are looking for. It can be reviews or informative or problem-solving kind of content. If customers find your website while browsing the internet they might buy from you.
And video marketing means the same as a blog, but it’s in video format. You can post the video on YouTube to get traffic to your site. If your video gets 1 million views imagine the amount of traffic you would get. Anyway, It’s free traffic. You are not paying for it.
Now we know how to get traffic and online orders. What about delivering the products?
Like this way, you can make it local to global. I hope you are ready to go online.
Feel free to contact me if you need any help getting started. We can make your business global.
For more information read my other blogs: How to Start Learning Digital Marketing